Mike Ybarra's priority: "Restoring confidence in blizzard"

The acquisition of the group Activision Blizzard by Microsoft for nearly $ 70 billion does not end up generating echoes in the game industry and within the studios concerned. It is therefore fairly logically that Mike Ybarra is expressed in turn on the changes to come in his studio in the months to come - after being named at the head of Blizzard Entertainment in the summer Last, in full turmoil and following the landing of J Allen Brack. And according to the new boss of the studio, his main priority, now and for the future, is the work done to rebuild the trust in Blizzard .

What

We know it, 2021 was a complicated year for the developer: the studio is prosecuted because of his gender-based and discriminatory business culture and the image of the studio with players is far from what she was still a few years ago. According to Mike Ybarra, a first series of social measures have already been adopted to change Blizzard's business culture. In bulk, the results of the Studio leaders (and therefore their remuneration) will now be measured at the forefront of their ability to create a safe, inclusive and creative work environment at Blizzard (especially on the basis of employee assessments., in a context that must allow a free expression), the studio also recruited a full-time team to implement this new policy (previously, some employees charged in addition to their other activities, from now on the studio has A dedicated team), Blizzard also expanded his compliance and investigation teams to combat inappropriate behaviors. So many elements that are therefore intended to change certain behaviors internally and to make the revelations forget the last months.

Obviously, if the studio communicates, it is also for players and Mike Ybarra is aware of the need to deploy content in the studio games more regularly, but also to innovate both in The existing games of Blizzard and in the future. This is not the first time that Blizzard executives formulate this type of promises and as if to demonstrate its good time, it states that it has exciting things to unveil and that ads are obviously planned from next week. We will be curious to discover them. By then, we understand that Mike Ybarra intends to evolve blizzard internally to better renew the production of the studio to externally externally players. As such, he promises one year 2022 amazing : we will obviously judge on the pieces throughout the year, and therefore obviously from next week.

Comments

Popular Posts